The transition from a motocross racer to a business mogul might seem unconventional, but for Pete, the CEO of Fitstop, it was a thrilling journey. Fitstop is now one of the fastest-growing functional fitness brands worldwide. In our latest podcast episode, Pete discusses his unique trajectory, the significance of work-life balance, embracing risks, and finding solutions in the face of adversity.
The Fitstop team has developed an innovative fitness routine that guarantees results if you commit to training thrice a week. They have integrated technology and a rewarding system to motivate their members and promote a healthier lifestyle. Fitstop's approach to fitness is not just about physical activity; it's about inspiring events and educating members on living a healthier lifestyle.
The road to success is often fraught with challenges, and building a global fitness community was no exception for Pete. Despite starting with limited resources, Pete’s resilience and gratitude played a significant role in overcoming obstacles and realizing his vision for Fitstop.
During the podcast, Pete emphasises the importance of building community culture within Fitstop. He shares how they transformed their initial six-week challenge into a member-focused program. He highlights the power of peer-to-peer pressure, accountability, and making the program fun with events like after parties and inflatable pools.
Fitstop's fitness program is inclusive and inspiring. Designed to be time and rep-based training rather than high-intensity interval training, it accommodates people of all fitness levels. Fitstop aims to help people build confidence and find their community, emphasizing the importance of building habits and recognizing oneself as an athlete.
Despite the challenges, Pete remained determined and used his limited resources smartly to start Fitstop. He shares how he and his partner Beck sold her car to invest in the business. The duo experienced highs and lows with each decision but never lost sight of their vision for Fitstop, which was to create a performance center and an inclusive environment.
Building a global fitness community is no easy feat. Pete discusses his journey of understanding the importance of building community and culture within Fitstop. Despite the challenges he faced while expanding Fitstop into the US and Singapore, Pete’s focus remained on providing support and growth to those around him. He believes in reinvesting into the business to improve systems and enhance the member experience.
Pete’s story is a testament to the fact that pressure is indeed a privilege. His journey from motocross to fitness CEO is an inspiration for anyone looking to embark on their entrepreneurial journey. His experience underscores the importance of resilience, risk-taking, and most importantly, the power of a community in achieving success.